• Belgian VOD market shows strong growth

    Belgian VOD market shows strong growth

    VOD now accounts for 23% of the total video rental market in Belgium, according to industry group BEA. This compares with just 1% seven years ago.

    Video-on-demand services generated around 60 million in revenue last year, up almost 22% from 2010.

    A total 260 million was spent on renting films and series, both online and through physical media in 2011.

    On average a Belgian household spent 12.70 a year on VOD services (watching online and downloads), 2.5 times more than the European average of 4.92. The average spent on VOD via a digital TV platform is 12.43.

    Only a UK customer spends more (13.47), while France was in third at 12.56.

    Belgium is in first place in Europe in terms of spending on VOD over digital TV, at EUR12.43 per year.

    In terms of total revenues, the UK is the biggest market, worth 363 million, followed by France at 330 million. Belgium (60 million) is in fifth place, after Germany (109.2 million) and Italy (98.6 million). Average spent in the US is 11.66.

    The growth in VOD transactions is offset by a 11.1% drop in physical rentals.
    This article was originally published in forum thread: Belgian VOD market shows strong growth started by chris View original post