• Netflix backtracks on Qwikster spin-off

    Netflix backtracks on Qwikster spin-off
    08.10 Europe/London, October 11, 2011 By Robert Briel

    Netflix has scrapped plans to spin-off the DVD rental business from its online video service. No more Qwikster, writes Reed Hastings on the Netflix blog, following a barrage of complaints from Netflix customers.

    “It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs,” according to Hastings. “This means no change: one website, one account, one password… in other words, no Qwikster.”

    It looks like Netflix has managed to alienate many of its customers by first its hiking the prices and then splitting the business into two separate units. “While the July price change was necessary, we are now done with price changes,” writes Reed.

    The two moves apparently drove many customers away to competing services such as Amazon. But the company remains confident that customers will stay. “We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros, Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.”
    This article was originally published in forum thread: Netflix backtracks on Qwikster spin-off started by chris View original post