• Russian VOD in the money

    Russian VOD in the money

    Online video services are proving increasingly attractive for investors in Russia.

    Kommersant reports that one such service ivi.ru has secured $40 million (31.3 million) from the private equity fund Baring Vostok and its existing shareholders ru-Net, Tiger Global Management, ProfMedia and Frontier Ventures.

    The funds will be spent on increasing the size of ivi.rus catalogue of films and videos, developing its technology and making the service more widely available on mobile platforms and smart TVs.

    Ivi.ru was launched in 2010 by Digital Access and offers most of its content for free, with advertising revenues, its main source of funding, amounting to some R153 million (3.77) last year.

    Ivi.rus paid-for service is called ivi+ and its premium content, sourced mostly from majors, costs R299 a month to receive, with some titles shown on a pay-per-view basis for R79.
    This article was originally published in forum thread: Russian VOD in the money started by chris View original post