PictureBox makes Polish web debut
09.04 Europe/London, July 29, 2011 By Chris Dziadul

The Polish cable operator Multimedia Polska has added PictureBox to its internet on demand service mmTV.pl.

PictureBox is a subscription VOD (SVOD) service that gives viewers access to 16 movies a month.

Produced by Universal Pictures, each title can be viewed an unlimited number of times over a four-week period.

PictureBox was made available to Multimedia Polska’s digital TV subscribers in April and is now also being offered to them via mmTV.pl free of charge.

Aside from Picture, mmTV.pl offers around 700 VOD movies and 20 popular TV channels.

Multimedia Polska is the first company in Poland to distribute PictureBox to its subscribers over the internet.