RCS&RDS snaps ups football rights
09.06 Europe/London, June 28, 2011 By Chris Dziadul

RCS&RDS has reached an agreement with the Romanian Professional Football League (LPF) for the outstanding media rights to the 2011-14 seasons.

According to ZF, the company has agreed to pay 45 million (55.8 million) for the rights, which were offered in a total of six packages.

An auction held this April saw RCS&RDS buy one package for 13.2 million, excluding VAT, whole Romtelecom (12.9 million) and Antena 1 (10.5 million) paid for two other packages, leaving six more unsold.

RCS&RDS then announced it would not participate in any further tender unless LPF changed its pricing and the method of packing the rights.

In the event, it became the only bidder for the six packages, which were put up for sale for 7.5 million.

RCS&RDS is the leading cable and DTH operator in Romania, with close to 3 million subscribers to its pay-TV services.